Subscription Campaign

PROJECT: 2017-18 Season Subscription Campaign
ORGANIZATION: Houston Symphony
ROLE: Creative Director

I led the creative team on developing concepts and design, art directed photo shoots with musicians, collaborated with marketing team members in implementing a cohesive sales message, and worked with outside vendors to produce all campaign materials.

The Houston Symphony launched their 2017-18 concert season in January 2017. The season included three product lines; an 18-concert Classical Season, a 9-concert POPS Season, and a 4-concert Family Series. Materials included a comprehensive 40-page season brochure, targeted renewal brochures, new subscriber acquisition materials, emails, direct mail, targeted display and social ads, and site signage.